eCommerce, WordPress, UX/UI, Rebuild, Redesign, Database Optimization

AW Italian Auto Parts sells Italian sports car auto parts and has been a family-owned business based in northeastern New Jersey for decades.

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What We Started With

They had an eCommerce website built on 3DCart that looked dated and took multiple clicks and search efforts to find the wanted part. Images were displayed in a small ratio and inconsistent manner. Making any design changes to the HOME page or other parts of the website was cumbersome, technical or not possible – and often didn’t look very good or contemporary.

  1. 3DCart was an older eComm platform and the client was locked into their system with a monthly subscription, limited customization options and a platform built on a codebase that is old technology.
  2. Images were inconsistent and small.
  3. Design was a template from 3DCart.
We overhauled the site and all content and data into a WordPress website using the WooCommerce platform.

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