eCommerce, WordPress, UX/UI, Rebuild, Redesign, Database Optimization

Vintage Instruments is “one of America’s most eclectic music stores” specializing in acoustic musical instruments and is regarded as one of the most respected dealers, restorers & appraisers of fine musical instruments. It’s founder, Fred Oster, has been THE EXPERT on PBS’s “The Antique Roadshow.”

What We Started With

They had bought a WooCommerce website package through GoDaddy but it wasn’t designed well nor worked efficiently. Now, while we do respect GoDaddy and many of their services, from the client’s perspective and ours, this wasn’t a good situation the client was going through for many reasons.
  1. We did a complete redesign of every section of the site and brought in consistency and efficiency to the menu systems and header.
  2. We made the main pages and store consistent and easy to navigate as the original store navigation was completely different from the front end of the site. When you went to the store, you wondered where you were.
  3. It was hard to find what you wanted.
  4. Image ratios were wonky.
We redesigned and rebuilt the entire site on WooCommerce on our preferred framework, suite of premium plugins and worked extensively on the database of products to be compatible with the client’s decades old database and methods of working.

Our Recent Work

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